Color is the first thing we notice about anything. All the minute calculations our brains can respond to the stimuli by a shift in mood, as well as physiologically speaking. Colours are a powerful tool. We can shift the entire mood of a room. Nature knows this, and paints flowers bright pleasing colours to attract pollinators. Often it is assumed that merely because we can see these particular wave-lengths, they do not posses the energy or potential that other wavelengths possess.
A microwave, and radio use waves to heat up, and transfer information. The eyes of predators are more likely to see longer wavelengths, or infrared, and it has been suggested that humans who see more on the infrared side are more aggressive, or passionate, and bold, and have a tendency to be outgoing. Beyond the colour itself, it is theorized that the combination of colours is more important than just a single colour.
There is some argument that this is because of the symbolism of the colors. Red is a fiery love, and lust, ect. ect., but there are certain trends to be found even outside of cultural background that color invoke physiological responses, such as raised blood pressure, alertness, disregarding tone, or shade. And, we know this is often used in advertising. Bright colours such as red and orange are used to attract buyers, and have been shown to encourage impulsive buyers. Colours are also used to capture attention of the kiddies, and to make everything POP. Who doesn’t love a rainbow-anything?
Our being drawn to colour, and even certain colours for their pleasing quality is often noted as a survival instinct. The brighter the colours of the food, the more ripe it is, the sweeter and the more we reap benefits.
And because the colour we see is in response to the presence of certain chemicals, here is a very very broad guide of what they may contain.
There are entire research branches that suggest a correlation between colour and behavior known as chromotology and photobiology, such as the one in Sarasota, Florida.
Beyond a psychological level, colors have a physiological affect on the organs that regulate the endocrine system, and how information is transferred from neuron to muscles, to neurotransmitter.
Here are some ideas of some how colours affect a person:
Positive: Physical courage, strength, warmth, energy, basic survival, ‘fight or flight’, stimulation, masculinity, excitement.Negative: Defiance, aggression, visual impact, strain.Being the longest wavelength, red is a powerful colour. Although not technically the most visible, it has the property of appearing to be nearer than it is and therefore it grabs our attention first. Hence its effectiveness in traffic lights the world over. Its effect is physical; it stimulates us and raises the pulse rate, giving the impression that time is passing faster than it is, increases the metabolism, and stimulates breathing.. It relates to the masculine principle and can activate the “fight or flight” instinct. Red is strong, and very basic. Pure red is the simplest colour, with no subtlety. It is stimulating and lively, very friendly.At the same time, it can be perceived as demanding and aggressive. Health-wise:s improve heart and brain function. They have been shown to reduce pain and inflammation and also serve as potent antioxidants.
Positive: Physical comfort, food, warmth, security, sensuality, passion, abundance, fun.Negative: Deprivation, frustration, frivolity, immaturity.Since it is a combination of red and yellow, orange is stimulating and reaction to it is a combination of the physical and the emotional. It focuses our minds on issues of physical comfort – food, warmthshelter etc. – and sensuality. It is a ‘fun’ colour.Negatively, it might focus on the exact opposite – deprivation. This is particularly likely when warm orange is used with black. Equally, too much orange suggests frivolity and a lack of serious intellectual values.
Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity.Negative: Irrationality, fear, emotional fragility, depression, anxiety, suicide.The yellow wavelength is relatively long and essentially stimulating. In this case the stimulus is emotional, therefore yellow is the strongest colour, psychologically. The right yellow will lift our spirits and our self-esteem; it is the colour of confidence and optimism.Too much of it, or the wrong tone in relation to the other tones in a colour scheme, can cause self-esteem to plummet, giving rise to fear and anxiety. Our “yellow streak” can surface.Yellow and Orange Health-wise:improve the immune sytem, like greens. Antioxidants are known to help regulate the formation of nitric oxide, a key chemical in prevention of heart attacks while they also are a good source of vitamin C and beta carotene, which is a provitamin that can be stored in the liver to be later converted to Vitamin A, which helps keep the eyes strong.
Positive: Physical tranquillity, nurture, warmth, femininity, love, sexuality, survival of the species.Negative: Inhibition, emotional claustrophobia, emasculation, physical weakness.Being a tint of red, pink also affects us physically, but it soothes, rather than stimulates. Pink is a powerful colour, psychologically. It represents the feminine principle, and survival of the species; it is nurturing and physically soothing.Too much pink is physically draining and can be somewhat emasculating.
Positive: Spiritual awareness, containment, vision, luxury, authenticity, truth, quality.Negative: Introversion, decadence, suppression, inferiority.The shortest wavelength is violet, often described as purple. It takes awareness to a higher level of thought, even into the realms of spiritual values. It is highly introvertive and encourages deep contemplation, or meditation. It has associations with royalty and usually communicates the finest possible quality. Use sparingly, because it is rare in nature and can appear artificial. They are also the color of toxic food. Being the last visible wavelength before the ultra-violet ray, it has associations with time and space and the cosmos.Excessive use of purple can bring about too much introspection and the wrong tone of it communicates something cheap and nasty, faster than any other colour.
Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace.Negative: Boredom, stagnation, blandness, enervation.Green strikes the eye in such a way as to require no adjustment whatever and is, therefore, restful. Being in the centre of the spectrum, it is the colour of balance – a more important concept than many people realise. When the world about us contains plenty of green, this indicates the presence of water, and little danger of famine, so we are reassured by green, on a primitive level.Negatively, it can indicate stagnation and, incorrectly used, will be perceived as being too bland.Health-wise:vegetables, help to improve eye sight and the immunity system because they are typically very high in vitamin A and vitamin C, as well as low in calories, low in fat, high in protein per calorie, high in dietary fiber, high in iron and calcium.
Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.Negative: Coldness, aloofness, lack of emotion, unfriendliness.Blue is the colour of the mind and is essentially soothing; it affects us mentally, rather than the physical reaction we have to red. Strong blues will stimulate clear thought and lighter, soft blues will calm the mind and aid concentration. Consequently it is serene and mentally calming. It is the colour of clear communication. Blue objects do not appear to be as close to us as red ones. Time and again in research, blue is the world’s favourite colour.However, it can be perceived as cold, unemotional and unfriendly.Blue & Purple Health-wise:as in blueberries, black berries, grapes, eggplant, and plums reduce some cancers and keep memory sharp.
Positive: Psychological neutrality.Negative: Lack of confidence, dampness, depression, hibernation, lack of energy.Pure grey is the only colour that has no direct psychological properties. It is, however, quite suppressive. A virtual absence of colour is depressing and when the world turns grey we are instinctively conditioned to draw in and prepare for hibernation.Unless the precise tone is right, grey has a dampening effect on other colours used with it. Heavy use of grey usually indicates a lack of confidence and fear of exposure.
Positive: Sophistication, glamour, security, emotional safety, efficiency, substance.Negative: Oppression, coldness, menace, heaviness.Black is all colours, totally absorbed. The psychological implications of that are considerable. It creates protective barriers, as it absorbs all the energy coming towards you, and it enshrouds the personality. Black is essentially an absence of light, since no wavelengths are reflected and it can, therefore be menacing; many people are afraid of the dark. Positively, it communicates absolute clarity, with no fine nuances. It communicates sophistication and uncompromising excellence and it works particularly well with white. Black creates a perception of weight and seriousness.
It is a myth that black clothes are slimming:WHITE.
Positive: Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency.Negative: Sterility, coldness, barriers, unfriendliness, elitism.Just as black is total absorption, so white is total reflection. In effect, it reflects the full force of the spectrum into our eyes. Thus it also creates barriers, but differently from black, and it is often a strain to look at. It communicates, “Touch me not!” White is purity and, like black, uncompromising; it is clean, hygienic, and sterile. The concept of sterility can also be negative. Visually, white gives a heightened perception of space.The negative effect of white on warm colours is to make them look and feel garish.BROWN.
Positive: Seriousness, warmth, Nature, earthiness, reliability, support.
Negative: Lack of humour, heaviness, lack of sophistication.Brown usually consists of red and yellow, with a large percentage of black. Consequently, it has much of the same seriousness as black, but is warmer and softer. It has elements of the red and yellow properties. Brown has associations with the earth and the natural world. It is a solid, reliable colour and most people find it quietly supportive – more positively than the ever-popular black, which is suppressive, rather than supportive.
Several psychologists, and artists have explored this area of color relation and our perception of them:
The Angela Wright Theory developed the Colour Affects Systems:
- There are four colour families, within which every colour harmonises with every other colour in the family. Colours from different families do not truly harmonise.
- There are also four basic personality types.
- Each personality type has a natural affinity with one colour family.
- Each colour family expresses a personality type.
There are several Personalities that go with these colours:
Health-wise: It is important to remember to not cut out colour; veggies and fruits, or grains, but to take in moderation, and with understanding your body.
P.S.- Contain info from other sites.